Nestled on the edge of the Cotswold scarp between Cheltenham and Gloucester, Primrose Vale Farm Shop & PYO opened in May 2007. Our speciality is growing super fresh, seasonal fruit and vegetables picked daily from our fields. So whether you prefer robust winter roots, brassicas packed with nutrients, your quintessential soft summer fruits or the first cut of asparagus, there’s plenty grown at Primrose Vale to suit everyone’s tastes.

The bountiful soft fruit crops also allow us to open as a pick your own site in the summer months continuing the long standing tradition of A & A Fruit Farm. This was the original name for the farm before the new shop was built.

Local produce is also very much a key part of the business, thus keeping food miles to a minimum as well as supporting other farmers and food producers. A visit to the shop will reassure you that this is very much the case as you will quickly realise our philosophy is to source from Gloucestershire and it’s surrounding counties whenever possible. .